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AI world models set to transform the $190 billion gaming industry through interactive 3D environments

2025-12-26 06:45

AI world models set to transform the $190 billion gaming industry through interactive 3D environments

The video game business is heading toward a big change as new artificial intelligence systems learn to build interactive 3D spaces. Tech companies say these tools could transform how games get made. Leading research teams at Google DeepMind and a billion-dollar startup called World Labs, started by AI researcher Fei-Fei Li, are developing what they call “world models.” These are AI systems that can understand and recreate physical spaces, and experts think they’ll shake up the gaming business. Shlomi Fruchter helps lead DeepMind’s Genie 3 project , which builds these world models. He said game-making is going through major changes. “Creating software and games in particular is changing a lot, and I expect it to change, maybe entirely, over the next few years,” Fruchter explained to the Financial Times. He thinks the technology will help people who make games work faster and better, opening up new possibilities that don’t exist...

https://www.cryptopolitan.com/ai-to-reshape-gaming-industry/