Apple cuts Vision Pro production and guts advertising budget in pull back

Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, but it’s now one of the company’s quietest misfires, as it could ship only 45,000 Vision Pro units during the holiday season. Luxshare, Apple’s Chinese partner, shut down the Vision Pro’s manufacturing line back in early 2025 after only 390,000 units got shipped in 2024, according to International Data Corporation (IDC). Sensor Tower says Apple cut digital marketing for Vision Pro by more than 95% in major markets like the US and UK. Apple fails to drive demand and doesn’t expand Vision Pro globally The company didn’t launch the Vision Pro in any new country in 2025. It’s still being sold directly in just 13 countries, and that’s it. There’s no big expansion, no global strategy,...

https://www.cryptopolitan.com/apple-reduces-vision-pro-production/