Brand Visibility in the Age of AI: A New Framework for Crypto PR

Public relations has always been about one thing: getting seen. For years, that meant strong search rankings, backlinks, and coverage in major media outlets. If your brand showed up on Google and in top publications, visibility was considered a job well done. Generative AI systems, from Google’s AI Overviews to ChatGPT, Gemini, and Perplexity, are rapidly becoming the first place people go for answers. Instead of clicking through links, users increasingly consume AI-generated summaries. As a result, how brands are discovered and which brands are mentioned at all is changing fundamentally. Outset PR, a data-driven crypto PR agency, has been tracking this transition closely and has launched a new service, PR for GenAI Discovery , designed to help brands appear not just in search results, but inside AI-generated answers themselves. From SEO to AIO Search engine optimization (SEO) once defined digital visibility. The objective was straightforward: rank on page one,...

https://bitzo.com/2026/01/brand-visibility-in-the-age-of-ai-a-new-framework-for-crypto-pr