Getty stock rose 19% after announcing a multi‑year licensing deal with Perplexity AI

Getty saw its stock jump 19% on Friday after confirming a multi‑year licensing deal with Perplexity AI. The agreement allows Perplexity to show creative and editorial content from Getty inside its AI‑powered search products. The terms of the deal were not shared, but it pushed trading volume higher as investors reacted to a rare alignment between a legacy image library and a fast‑moving search startup. The deal also affects how Perplexity displays visuals going forward, since the company will begin including image credits and links back to the original source pages. Getty’s vice president of strategic development, Nick Unsworth, said: “Partnerships such as this support AI platforms to increase the quality and accuracy of information delivered to consumers, ultimately building a more engaging and reliable experience.” Getty is presenting this agreement as a way to secure proper attribution in a market where AI platforms often scrape content without credit, per...

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