Vanadi Bitcoin Pivot: Spanish Coffee Brand’s Audacious 173 BTC Treasury Reserve Revealed

BitcoinWorld Vanadi Bitcoin Pivot: Spanish Coffee Brand’s Audacious 173 BTC Treasury Reserve Revealed MADRID, SPAIN – January 7, 2025 – Spanish coffee company Vanadi Coffee has confirmed a substantial 173 Bitcoin treasury reserve, marking a definitive corporate pivot toward cryptocurrency. The announcement, made via the company’s official X account on January 6, 2025, validates last year’s ambitious $1.1 billion Bitcoin investment strategy. This strategic shift represents one of Europe’s most significant corporate transitions from traditional retail to digital asset management. Vanadi Bitcoin Strategy: From Coffee Beans to Digital Gold Vanadi Coffee’s corporate transformation began in late 2024 with a formal announcement about its Bitcoin-focused future. The company originally operated as a specialty coffee retailer across Spain. However, management decided to reallocate capital toward Bitcoin reserves. This decision followed extensive market analysis and board approval. Consequently, the company initiated a phased divestment from its coffee operations. The transition involved selling physical...

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